Differentiation within Retail will happen through Experiences. As these Experiences become more connected, the number of Devices that are being utilised within Retail will multiply.
These Differentiated Experiences can only be supported when Displays & Devices are Online & Playing the Correct Campaigns/Experiences.
The Personalisation Hub Platform allows Enterprise Clients to easily manage their Retail Display Network & continually track to ensure the correct Campaigns are playing in the correct Places.
Below is a high level summary of some of the supported Display/Device/DMP data
Device/Display Status
Tracks all Retail Displays & Devices (shows live Online/Offline status
Display Name
Ability to provide Unique Display Names within every Store (e.g. Sports Zone, Store Entrance)
Display Type
Ensure a Clear Display Naming Convention to support Campaign/Experience Management at scale across connected Stores
Screen Orientation
Ability to control a Display's Orientation. Typically only used for Portrait Displays that have been installed at either a 90/270 Orientation
Display Tags (used for Geo Targeting)
Ability to support Localised Targeting at a Display Level
Active Channel
Indicates the Active Channel that is Playing on a specific Display. Channels would determine the Campaigns/Experiences that will be supported by that Display.
Active Campaigns
Shows the Triggered Campaigns that can be Activated on the Display by Retail Staff via their Staff Tablets (e.g. to facilitate more engaging conversations with Store Visitors)
Asset ID
Asset ID of the Device/DMP. Can be used for Device Troubleshooting (e.g. within MDM/CDM)
Public IP Address
The IP Address used to connect to the Platform. Can be used to Troubleshoot Platform Connectivity issues (e.g. white listed IP addresses)
AEM Display Path
The Location of the Device/Display within AEM. Can be used for troubleshooting in AEM.
Device Serial Number
Serial Number of the Device/DMP. Can be used for Device Troubleshooting (e.g. within MDM/CDM)
Unique Device ID
Unique Device ID of the Device/DMP. Can be used for Authentication against other Platforms (e.g. Store Music)
Display QR-Code
QR-Code that is used to Connect to & Control this Display (see Triggered Campaigns section for further details). This QR Code continually changes (click Refresh QR Code to ensure you are using the latest QR Code)
Campaign Playback Tab
Provides a near real-time summary of the Campaigns (Videos/Images) that are Playing on that Display. Also provides a summary of the Triggered Campaigns that have been Interacted with on that Display (e.g. using QR Control, Dialogflow or Staff Tablet
Device Log Tab
Provides a summary of any Display/Device Specific Events (e.g. Offline, New Device Added, Screen Orientation changed, etc)
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