Localise Campaigns | Adding Display Tags

If you want to get even more granular with your campaign targeting, you can target campaigns at a display level.

Our recommendation is to ensure you first define a clear & consistent display-type naming convention (e.g. store-entrance-portrait-left; store-entrance-portrait-right, etc). This simplifies launching new campaigns and ensures new staff members are clear where campaigns will show up in-store.

Next, use display tags to further refine your campaign targeting strategy (e.g. overlooked by food hall, list surrounding brands/stores, in high-traffic area, 24 hour passer-by traffic, etc).

1. Walk-through Video Guide

2. Step-by-Step Guide

• Login to HQ Admin
• Navigate to Company Settings > Display Tags (.../hq-admin/company-settings/retail-settings/display-tags)
• Add the desired Display Tags

• Navigate to Displays & Devices (.../hq-admin/displays-and-devices/assigned-devices)
• Select the Display(s) that you would like to Assign the created Display Tags to
• Press 'Save Changes'

3. Add Targeting Rules to your Campaign

• Open the Campaign that you want to Target (.../hq-admin/campaigns)
• Select the 'Audience Targeting' Tab
• Add a New Targeting Rule by selecting [+ Add New 'AND' Condition]
• Select the 'Store / Location Data' from the First Drop Down Menu
• Select Display Tag(s) from the Second Drop Down menu
• Select the appropriate Operator (e.g. 'includes selected')
• Add the respective display tag(s) for the displays that you would like this campaign to play on
• Select 'Save Changes'