EXECUTIVE SUMMARY | About Personalisation Hub?

Executive Summary

1. The Personalisation Hub Platform was created to allow Brands to easily launch Localised & Personalised Campaigns across every touchpoint.
2. The Team has decades of experience (working with Brands) to ensure they are able to support personalisation across all owned channels, in real-time (including in-store).
3. The Platform addresses the biggest obstacles that Brands face when trying to continually support localised & personalised campaigns/experiences.

Our Why?

• As 3rd Party Cookies fade away --> existing Personalisation solutions become less effective.
• Enterprises have made substantial investments in (1) Big Data (2) CDPs / CRM & (3) AI / ML --> they are currently unable to easily activate this data/insights.
• Existing MarTech solutions are decades old --> Siloed/Outdated/Expensive/Complex to maintain.

Platform Strategy

• Self-Hosted (own domain/data/cookies) & Fully Secure --> ensure client's can securely leverage their own Customer / AI / ML data within their own Virtual Private Cloud environment(s) & connect a customer's journey when they arrive in-store.
• Single Platform that supports OmniChannel Personalisation --> seamlessly launch Localised & Personalised Campaigns across all touchpoints, from a single platform.
  
• Designed from Day One for AI / Real-Time --> we've re-imagined the end-to-end personalisation workflow & the built-in AI-models/agents support continuous optimisation (from campaign brief to automated creative variation optimisation).

Team's Focus (2025)

1. Simplify integrations
2. Auto create variations
3. Continually optimise creative

The Platform’s mission is to create an ecosystem that allows brands to seamlessly plan, create, and launch localised & personalised experiences across every touchpoint