MOBILE SITES | Why Create a Mobile Site for your Stores?

The Personalisation Hub Platform automatically creates a Localised Mobile Site for every Connected Store. These Mobile Sites are context-aware and dynamically change depending on a users location.

Mobile Store Sites also dynamically change depoending on which section of a store a customer is standing in (e.g. support a different experience between Football section versus Rugby section of your stores).

Each Mobile Sites can adapt based on Context, for example:

• Away from Store > Provide a Mobile Site that provides Store Visitors with all the necessary info to get them to the front door of your Store
• Connected Store State > Provide Visitor's with all the info required for their current Store Visit (e.g. Join the Queue)
• Connected Display State > Provide Visitor's with all the info related to their Current Location within the Store & allow them to engage with Campaigns running on the Display
• Store Open / Closed > Adjust which Content/Info is presented based on whether the Store is currently Open or Closed

Why would you want to do this?

1. To support world-leading Retail CX
2. Take ownership of the relationship from Local Search or your Website to a Retail Store Visit
3. Provide Contextual Information & Promotions based on Context (e.g. Visitor's location within your Store)
4. Open up Engagement Opportunities with Displays & Devices in Store (e.g. QR Control)

The following articles will guide you through the process of getting unique Mobile Site's set up for all of your Connected Stores.