You can easily Target Campaigns based on any Available Store Data. below is an example covering how you can easily target Campaigns based on which 'State' the Store is in.
The 'value' defined for this Audience/Segment, must match the value that is provided by Google for the Store's State (e.g. "New South Wales"). For Store Segment we always use the "contains" operator so the Value is not case sensitive.
Here are the details required to set-up this Audience/Segment in AEM (incl. the STEP # where the listed value is required):
STEP 6 | Title | State - NSW |
STEP 6 | Boost | 50 |
STEP 14 | Property name | location-store/displays/0/display_segmentation/store_state |
STEP 15 | Operator | contains |
STEP 15 | Data Type | string |
STEP 15 | Value | New South Wales |
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