Localise Campaigns | Based on Store Visitors Reason for Visit

If you are using Personalisation Hub's Virtual Queue Management feature in your stores/locations. You can target campaigns based on the reason why customers are waiting for assistance in-store.

Targeting is done on an aggregate basis (based on all customers in-store reason for visit data). The defined campaign(s) are triggered based on the percentage defined in the audience targeting rule.

Example: You are a bank and when there are more than 50% of customers waiting for assistance to take out a home-loan, you can ensure that all campaigns in the respective branch promoted your latest home-loan offers.

Please note: You can add multiple display-type playlists to a single campaign. This allows you to create a single campaign and when the audience targeting rule is matched, the uploaded campaign creative (videos/images) will play on all displays simultaneously within your store/branch/location.

1. Walk-through Video Guide

2. Step-by-Step Guide

• Open the Campaign that you want to Target (.../hq-admin/campaigns)
• Select the 'Audience Targeting' Tab
• Add a New Targeting Rule by selecting [+ Add New 'AND' Condition]
• Select the 'Queueing / Aggregate Visitor Data' from the First Drop Down Menu
• Select Reason for Visit (Aggregate) from the Second Drop Down menu
• Select the appropriate Operator (e.g. 'greater than')
• Add the respective Percentage (e.g. 50%) after which you would like the campaign(s) to start playing
• Select 'Save Changes'